The Fabulous Magic of Flodesk
A love letter to my favorite email marketing tool
When it comes to running a small spiritual business in this wild, capitalist, slightly post-apocalyptic era, I know a thing or two… or three. I’ve been at this game long enough to have worn many cloaks: psychic advisor, content witch, email marketing muse, and, for a brief spell, a merchandiser for a neurotic luxury bedding brand. (Don’t ask. Or do it’s a good story.)
But back in 2022, I did the thing. I burned my corporate bridge, waved goodbye to ‘let’s circle back’ stress dreams, and stepped full-time into my role as a professional intuitive. I wanted to build a business that was deeply spiritual and deeply me. One that honored the mystical while actually being functional. That last bit? Way harder than it sounds.
Like many small biz babes, I’ve played the social media game. TikTok? Been there. Instagram? Still flirting with it. Threads? Eh. But here’s the honest truth: if your business plan is 100% reliant on social media, you’re playing with a frayed deck. Platforms change. Algorithms shift. Shadowbans happen. And let's be real, your content could disappear overnight if Zuck decides to unplug for a “soul-alignment sabbatical.”
That’s why I’ve always been a loud and proud advocate of the humble email newsletter. Especially now, as the collective consciousness is low-key revolting against tech overload and craving slower, more intentional digital touchpoints. Newsletters are like a handwritten letter in a world of drive-thru DMs. And my digital stationery of choice? Flodesk.
If you’ve never heard of Flodesk, it’s an email marketing program that is ideal for those who are smitten with aesthetics.
Here’s why I’m obsessed:
💌 Checkout Pages That Convert and Look Cute
First of all, let’s talk about money magic. I love that Flodesk lets me create beautiful, streamlined checkout pages that integrate directly with Stripe. If you’re offering readings, products, courses, or anything with a price tag, this is chef’s kiss stuff. No need to duct tape together six different tools and pray to Mercury Retrograde that your payment links work.
My favorite example? My Coven of Polyamory program, launching this July. (Yes, it’s as juicy as it sounds.) I used Flodesk to create a simple, on-brand checkout experience that feels like xoJanine. It’s giving “professional priestess” instead of “scrappy side hustle,” and that energy? Converts.
💌 The Prettiest Emails on the Block
Let’s not pretend looks don’t matter. We like our digital spaces to be aesthetic. Flodesk’s claim to fame is its gorgeously designed email templates…and let me tell you, they deliver. Whether I’m sending out a dreamy New Moon ritual, announcing a new hypnosis offering, or just rambling about life as a psychic girlie in an analog-declining world, I know my emails are gonna slay visually.
Everything is drag-and-drop, fully customizable, and surprisingly intuitive (even for my double air sign brain). I’ve used other email platforms in the past that felt like filing taxes while blindfolded. Flodesk? It’s like making a vision board with your bestie and a bottle of pét-nat.
Want a peek? You can check out one of my recent email blasts here.
💌 Website Integration That’s very me
Another thing I adore? The popup feature. My website, xojanine.com, is my sacred digital temple, and I’m picky about what energy lives there. Flodesk’s email popup forms are super easy to design and don’t feel intrusive. Instead, they feel like a gentle, sparkly invitation into my world.
People land on my homepage, see a dreamy little “Join The Coven” popup, and they’re in the know on what’s going on in my world, products I’m loving, and more. I only send out about two emails a month; for a cadence that is consistent but not overwhelming.
🧙🏽♀️ More Than Software—It’s a Spiritual Strategy
Here’s what no one tells you: email marketing is spiritual. It’s energetic. It’s a direct channel to your people, the ones who are opting in because they believe in what you do and want to hear from you. Every time I sit down to write a newsletter, I’m not just pushing content. I’m anchoring my intentions, speaking from my soul, and building a long-term relationship.
Social media is like dating apps: quick, flirty, sometimes ghosty. Your newsletter list? That’s your long-term lovers, your twin flames, your ride-or-die clients. The ones who show up, stay subscribed, and actually book.
🧨 Let's Talk Numbers
Not to get too Virgo about it, but the results speak for themselves. Since switching to Flodesk, I’ve seen:
Higher open rates (my people actually read the whole email!)
Increased course signups and session bookings
More consistency with my content flow (aka less burnout, more brilliance)
It’s helped me move from frantic “what do I even send this week?” vibes to “here’s a spell-laced dispatch from the desk of your favorite psychic.” Major shift.
🪄 Want In? Use My Link for 50% Off
If you’re ready to start treating your email list like the sacred circle it is, I highly recommend trying Flodesk. And not just because I’m a partner—though yes, I am, and legally I have to disclose that—but because I would be shouting about this software regardless. It’s changed the way I show up in my business, and I know it can do the same for you.
Use my partner link and get 50% off your first year. That’s $19/month to completely transform your digital presence. Wild! Psst…I am a current Flodesk partner, which I legally have to disclose. HOWEVER even if I was not I would still be raving about this product.
Ditch the clunky email builders, say yes to beauty and ease, and send newsletters that feel like love letters from the divine.
With inbox magic,
Janine